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about urban screens

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Urban Screens are dynamic digital displays and visual interfaces located within urban public spaces. They include LED screens and signs, plasma screens, information terminals and projection surfaces as well as intelligent architectural surfaces and media facades.

Urban Screens transform the capacity of public spaces to serve as a platform for user-generated civic and cultural expression, community building, multiculturalism and public engagment in issues related to social, cultural and environmental sustainability.

Through networking, content sharing and joint broadcasting, they constitute a rapidly expanding and still largely experimental global multimedia infrastructure for commercial and cultural exchange.

The IUSA aims to inform and support the ‘worldwide Urban Screens movement': the expanding use of dynamic digital displays in public spaces; their considerate and sustainable integration in the urban landscape; and the ability for screen communities to collaborate in the digital space to share content, experience, ideas, innovations and emerging possibilities.